![]() The FTC also alleges that the company - through ad claims and through the name “Shape-ups” - conveyed to consumers that walking in the shoes would result in more weight loss and body fat reduction than standard fitness shoes. Gautreau, and other people personally associated with him. The complaint notes that among the people in the study were the wives of two of the study’s co-authors, the parents of a co-author, employees of Dr. What’s more, the FTC says data was missing or not collected for some of the study’s participants. Furthermore, two subjects who were in the control group and lost weight had their data falsely attributed to the Shape-ups group. Another included data that was altered and incomplete.Īccording to the complaint, some participants wearing Shape-ups actually gained weight or increased their body fat percentage, but were falsely reported as having lost weight or reduced body fat. According to the complaint, Skechers’ ads said that the company had a clinical study to back up certain weight loss and fat reduction benefits - but that claim was false due to what the FTC alleges were serious flaws in how the research was done. The complaint offers a detailed evaluation of where the FTC says Skechers went wrong. ![]() Regardless of what you sell, if your company makes objective product claims, you’ll want to find out more about the case. Gautreau without disclosing that he’s married to a marketing executive at Skechers and that Skechers paid him to conduct the study. Ads for Shape-ups featured a glowing endorsement by Dr. The FTC also challenged what it said was a deceptive endorsement by California chiropractor, Dr. Because once my Skechers Shape-ups are on snug and comfy, I’m toning my muscles, strengthening my core, burning calories. Actress Burke claimed, “The newest move in fitness is tying your shoelaces. One campaign featured Kardashian “breaking up” with her trainer, thanks to the benefits of wearing Skechers. In a $40 million settlement announced by the FTC - part of a broader agreement that also resolves charges by state AGs - the agency is telling Skechers to shape up its claims for Shape-ups and other Skechers shoes.Īccording to the FTC, through ads featuring celebrities like Kim Kardashian and Brooke Burke, Skechers made numerous false and deceptive claims about the weight loss and muscle strengthening benefits people would get from the company’s toning shoes, compared to regular fitness footwear. But this time, the shoe’s on the other foot. It’s usually Skechers promising to help people shape up.
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